Journal for the Green Banana design club. Inspired by the quote "Genius is one percent inspiration, ninety-nine percent perspiration."
The front reads 99% PERSPIRATION*. When you remove the band, you discover the hidden text GENIUS = 1% INSPIRATION +.
The asterisk is explained on the back: YOU CAN SUBSTITUTE WITH BLOOD OR BEER.

CREDITS
Agency: Hornall Anderson, Creative Director/Designer: Bryan Mamaril